CHI Ionic Permanent Shine Color Systems. Confidence has never been so easy with coloring. CHI® Ionic Permanent Shine Color is the easiest and most reliable color line that you can imagine!

There is no guesswork with complicated formulations because the formula is already pre-mixed for you in the CHI Ionic Color Tube! Formulating is just following the Four Easy Steps.

These steps are logical, step-by-step sequences, which will guide you to achieve your target color with precise accuracy and predictability.
Step 1: Determine the Natural Level You Are Starting From
Step 2: Determine the Level You Wish to Achieve
Step 3: Determine the Tone Desired
Step 4: Determine the Volume of Developer Needed

Performance
- Longer lasting color with unparalleled shine
- Richer more vibrant reds
- Sensational true brunettes
- Fiery coppers
- Pre-mixed Coverage Plus for 100% gray coverage
- Exceptional High Lift Blondes for up to 5 levels of lift and deposit

Confidence
- 4 easy steps to successful color every time
- Easy and logical steps to achieve target color
- No more complicated formulations
- No more guessing
- 87 luxurious vibrant colors for unlimited coloring possibilities
- 8 pre-mixed additives for total control
- To be mixed with CHI Color Generator

Ammonia-Free
-CHI Ionic Permanent Shine Hair Color has replaced hazardous ammonia with a mild, yet highly effective alkaline called MEA (Monoethanolamine)
- When ammonia is mixed with peroxide it creates unstable gasses which leads to an unstable pH level
- When MEA is mixed with peroxide, it DOES NOT create any gases and the color maintains a consistent pH level

How to use:
CHI® Ionic Permanent Shine Color does not contain any ammonia, therefore a consistent pH is maintained during the whole coloring process. Farouk Systems has replaced hazardous ammonia with a mild, yet effective alkaline called Monoethanolamine = MEA.
MEA will maintain consistent pH throughout the color procedure, therefore CHI® Ionic Permanent Shine Color is a Non Progressive Color. Once the peroxide has released the oxygen, it becomes water and CHI® Ionic Permanent Shine Color becomes color conditioner. Extra processing time with CHI® Ionic Color will not change the color level or tone.