I bought this book for one reason: it had the word "animation" in the title. That's really all it takes with me. I was also intrigued that one of the creators featured was "Triplets of Belleville" director Sylvain Chomet, but that was secondary.This book has absolutely no useful information and no insight into the animation process at all. Each project featured, be it a commercial, web cartoon, title sequence or otherwise, gets no more than a two page spread. All of the images (most of which are only about 1" x 2") are from the final product. There's nothing from earlier stages of production.The text for each piece amounts to five or six tiny paragraphs, most of which is dedicated to a profile of the studio or the general concept of the project. The 50 or words left in the so-called "Steps to Creation" used to describe the actual production are full of generic statements like "storyboards were drawn", "models were made in 3D Studio Max", "animation was drawn directly into Flash" or "shots were then finalized" It might as well just say "And then animation happened"There's no mention of any aspect of any of the projects other than the generic workflow. I counted a total of 2 actual comments from the "57 Cutting-Edge Animators", one of which basically stated "I knew a man who collected buttons." There's nothing to gain from this book other than finding out that the majority of these companies use AfterEffects.I can't even re-sell this horrible book because I'd be knowingly ripping off whoever bought it."Pure Animation" was an impulse buy that I did not regret. I am a motion grapics designer by trade, so the topic instantly drew me in. If you are a huge fan of Shiloh, Loyal Kaspar, MK12 like I am, you'll really enjoy this book. It's cover-to-cover eye candy that will inspire you to try to mimic the images you see on the page on your own screen. Each designer's project is broken down to the inital brief and then displayed through beautifully rendered images of the related spot. The process of actual technique is pretty vague, though. They do cover some basic workflows and show what hardware/software was used. I was hoping there would be a dvd supplement with actual files of the spots profiled, but I guess that is what the web is for, right? All in all, a great read and good dose of inspiration for designers in a creative block. Cheers!